Google Ads are a business's best friend if they’re used correctly. If you’re looking to increase your customer base, lower costs of advertising and accurately target potential customers, you’re going to want to learn how to effectively use Google Ads. Be careful though, because there are a few misconceptions we’ve heard over the years that can significantly hinder your success using Google Ads. In this article, we’re going to expose 5 Google Ads myths so you can effectively use this tool for your dealership.

Myth #1. Google Ads Improve Your Organic Search Ranking

This is one of the most common myths we see as marketers using Google Ads! While using Google Ads will put you at the top of a desired Google search result, it will NOT improve your organic search ranking. Paid ads appear above organic results, but it is very easy to distinguish between a paid ad search result and an organic search result. It is smart to take a focus on improving your SEO in conjunction with running Google Ads to maximize your traffic and leads. 

Myth #2. There’s No Way to Target Specific Customers

Google Ads is actually one of the best marketing tools for properly targeting your desired audience. You’re able to target specific keywords, customers based on their gender, age, location, interests and more. As you run more ads you’ll become more skilled at targeting your customers and lowering the costs of acquisition. 

Myth #3. You Need to Have a Minimum Budget

The beauty of Google Ads is it doesn’t need to cost you a fortune in order to run effective ad campaigns. The misconception is that you need to pay a minimum of “X” amount daily in order to be able to use Google Ads but this is untrue. You can start with as little as $1 per day but Google typically recommends spending between $5 to $50 per day if you want your ads to be visible. 

Myth #4. You Can’t Calculate Return On Investment (ROI)

When you run an ad on Google, you’re able to track the effectiveness of all of your ads and act accordingly. If one ad is performing significantly better than another, you can adjust so more money is spent on the high-performing ad and less on the struggling ad. Since Google charges you based on how many clicks your ads get, you should be able to have a rough idea of how well your ad is performing based on how much you’re being charged. 

Myth #5. All Google Ads Are the Same

This myth is so far from true! There are so many different kinds of Google Ads you can run depending on what your goals are. This means both how your ads are presented and how the ad leads to an interaction with your dealership. For how your ads are presented, they can be seen as a google search result, an ad before a Youtube video, an image display on a website or a product listing on Google. For how the customer interacts with the ad, it can lead to your website or set up a call to your dealership, and much more. Google Ads are highly customizable so figure out what works best for your dealership and take advantage of this amazing tool!